Our Mission

Who We Are

Very Friendly is a joint record store and recording studio—purpose built for the global freak music community. It's a cultural hub, a curated archive, the place your favorite records are recorded, and a place to hang out and meet people.

The Record Store

We stock both the essentials and the hard to find—welcoming our local community and customers with open arms, while also delivering a deep, purposeful experience for people who like it heavy.

The Studio

Every piece of hardware, software, and instrument is carefully curated to deliver a world-class recording experience for musicians across all heavy genres.

The Culture

In addition to our record store and production services, we create cultural moments worth traveling for: in-store events, listening parties, and community gatherings that bring the scene to life. We collaborate with the most vital musicians and engineers in our space to elevate the culture.

What We Believe

We reject the idea that true obsession with the art has to come at the cost of professionalism and running a successful business. We want to make aggressive music feel welcome in the world.

The Experience

Our model includes partnerships with local music legends, exclusive gear and vinyl inventory, and an atmosphere that rewards curiosity and devotion. From the store's physical layout to the studio's gear, everything is designed to surprise and delight.

The Vision

Over time, Very Friendly becomes the world's home for heavy music—rooted in New York City, built for everywhere.

Brand Values

• Inclusion — Everyone is welcome
• Expertise — We know our stuff
• Wry humor — We don't take ourselves too seriously
• DIY experience, boutique standard — Punk ethos, professional execution
• Analog meets digital — The best of both worlds
• Community over clout — Substance over hype
• Haven for the fringe — A home for the weird and wonderful
• Best products — We stock and use the best

610 Dean Street, Brooklyn, NY